Hootsuite Insights pricing now Insights powered by Brandwatch is a legacy add-on

Hootsuite Insights has no published cost. It was sold as an add-on package to Business and Enterprise plans and priced by quote, and Hootsuite's marketing site no longer lists it at all.

The nearest real reference is the current price list. Standard, Professional and Advanced run $99, $199 and $399 per user a month billed annually, but alerts and advanced listening are only on Enterprise, which has no published price. Expect a renewal to be quoted as Enterprise with Lumen.

For existing customers, it is still documented and supported: the help center keeps the Overview of Insights article, last updated in October 2025, under Other products. For new buyers it is effectively gone.

The product page hootsuite.com/products/insights now redirects to the Talkwalker by Hootsuite listening page, and the plan Insights attached to, Business, is not on the current price list. New listening is sold as Lumen.

It is the social listening add-on Hootsuite sold on top of its Business and Enterprise plans. Insights matched mentions from the Brandwatch Data Library, the public data Brandwatch collects with its own crawlers, search APIs and data partners, and showed them inside Hootsuite.

The partnership dates to October 2013. Brandwatch is now owned by Cision, and Hootsuite owns Talkwalker, so the two companies sit on opposite sides of the market today.

Talkwalker technology, sold by Hootsuite as Lumen. Hootsuite announced the Talkwalker acquisition on April 8, 2024, and the old Insights product page now lands on a listening page headed Talkwalker by Hootsuite.

On the current plans, advanced listening powered by Lumen, alerts, scheduled reports and 13 months of history are listed for Enterprise only. The per-seat plans keep basic brand and competitor monitoring.

A limited version. Professional at $199 per user a month billed annually includes Quick Search across up to 30 days of conversations, comparison of up to five results at once, export of listening results and trend forecasting up to 90 days ahead.

What it does not list is alerts, scheduled reports or long history. Those are on Enterprise, so Professional is a search tool you visit rather than a monitor that tells you when something happens.

Ask whether the Insights add-on can be renewed as it is, or whether the renewal requires a move to Enterprise and Lumen, and get both prices in writing. Then ask for the listening line itemized separately from seats and publishing.

Also ask what happens to your saved Insights searches and history on a move to Lumen, how many seats include listening access, and whether alerts are included or priced on top.

It depends which part of Insights you used. For deep research across very large social datasets, the realistic options are enterprise suites such as Talkwalker, Brandwatch or Meltwater, all priced by quote.

If you mainly used Insights to get told when your brand, products or competitors were mentioned, a self-serve monitoring tool with a published price covers that job for a fraction of an enterprise listening contract, with monthly billing.