Compare · Muck Rack
Muck Rack Alternative for self-serve brand monitoring
EyeOut is a Muck Rack alternative for teams that mainly need to monitor coverage and catch a crisis early, not run journalist outreach. Muck Rack is a quote-based PR platform built around a large journalist database, pitching and press relationships, with contracts that Vendr, aggregating 80 real purchases, puts at a median of $13,000 a year across a range of $8,000 to $20,860. EyeOut publishes its pricing, starts at $39 per month billed yearly, and focuses on monitoring every 30 minutes, with an AI crisis radar from the $94 Growth plan. To be clear, EyeOut has no journalist database and does not send pitches.
Pricing verified against public sources
Start watching to see mentions from news, Reddit, Mastodon and forums with sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Interactive demo on a representative mention set. Your own workspace scans every source twice an hour.
Watch your own brand across news, Reddit and forums and get the alert when something spikes.
Every 30 minutes across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts. AI sentiment, spike and crisis alerts.
Muck Rack is a journalist-database and media-outreach PR platform sold on a quote. EyeOut is self-serve, transparently priced twice-an-hour brand monitoring with an AI crisis radar, for teams that need listening rather than pitching.
What it costs
Muck Rack pricing vs EyeOut pricing
List pricing as each vendor publishes it on its own pricing page. Vendors change their rates, so confirm before you buy.
EyeOut
$39/mo Starter, $94/mo Growth, $249/mo Pro, $499/mo Enterprise (billed yearly). Seats included, no per-seat fee.
Muck Rack
No public list price. Quote-based annual contracts; Vendr procurement data across 80 purchases puts the median at $13,000/yr, with the recorded range running $8,000 to $20,860.
Muck Rack does not publish pricing. Figures are from third-party procurement data checked in July 2026, not a Muck Rack price list. Confirm a current quote before you buy.
The longer answer
Why teams look for a Muck Rack alternative
Muck Rack is a strong PR platform, and its core value is the journalist and media database plus the pitching and relationship tools built around it. Communications teams that live in media outreach choose it to find the right reporters, send pitches, and track the coverage those relationships produce. It is sold on a quote. Vendr's contract data, drawn from 80 recorded purchases, puts the median contract at $13,000 a year, with the whole recorded range running $8,000 to $20,860 and buyers saving about 17 percent on average.
Teams comparing Muck Rack alternatives are often after the monitoring half without the outreach half, at a price on a web page. EyeOut tracks your brand and products across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts every 30 minutes and reads sentiment and themes with AI, self-serve from $39 per month with no sales call. The $94 Growth plan adds 3 tracked competitors and a dedicated crisis radar that baselines each keyword and flags a genuine spike with a suggested first move, and Pro adds severity grading and emotion analysis. The honest boundary: EyeOut does not include a journalist database and does not distribute press releases or send pitches, so if media outreach is your main job, Muck Rack fits that better.
Side by side
Muck Rack vs EyeOut, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | EyeOut | Muck Rack |
|---|---|---|
| Pricing | $39/mo billed yearly, published and self-serve | No public price, quote-based annual contract |
| Journalist database and pitching | Not included, monitoring only | Large journalist and media database with pitching tools, its core strength |
| Monitoring coverage | Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts on every plan, in one feed scanned every 30 minutes | Media and social monitoring, strongest around earned media and coverage |
| Crisis and spike alerts | Crisis radar from the $94 Growth plan baselines each keyword against its own 7 days and suggests a first move, with severity grading on Pro. Starter sends email alerts and a daily digest | Alerts on mentions and coverage |
| Sentiment and themes | AI sentiment and clustered themes on every plan, emotion analysis on Pro | Sentiment and coverage analytics included |
| How you buy | Sign up online and start the same day | Demo and sales process |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Why teams pick EyeOut
One tool for cross-channel brand monitoring
Monitoring, not outreach
EyeOut focuses on watching what is said about you across the sources it covers and warning you early, rather than on finding journalists and sending pitches. If listening is the job, you are not paying for an outreach suite you will not use.
A crisis radar that fires first
From the $94 Growth plan, EyeOut learns each keyword's normal daily volume, then alerts on real anomalies with a suggested first move, graded by severity on Pro, so a building issue reaches you before it goes wide.
Transparent self-serve pricing
Public pricing from $39 per month with seats included lets a team start monitoring in minutes, without a quote, an annual commitment, or a procurement cycle.
Good questions
Muck Rack vs EyeOut, answered
Before you decide
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See how EyeOut watches news, Reddit and forums
Watch your brand across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts twice an hour, with AI sentiment, share of voice and spike alerts. Self-serve, transparent pricing, cancel anytime.
Every 30 minutes across news, Reddit, forums and podcasts · AI sentiment · spike and crisis alerts