Sentiment & insights · Share of voice
Share of voice tool that measures your slice of the conversation
The short answer
A share of voice tool measures how much of the conversation in your market belongs to you versus your competitors, turning a vague sense of momentum into a number you can track. EyeOut calculates share of voice across web, news, X, Reddit, Instagram, forums, podcasts and review sites, weighs it by sentiment so loud but negative rivals do not look like winners, and shows how campaigns move it over time. It is self-serve, from $59 per month billed yearly, with no annual lock-in.
Share of voice turns a vague sense of momentum into a number you can track and defend. A share of voice tool measures how much of the conversation belongs to you versus your rivals, and EyeOut calculates it across web, news, X, Reddit, Instagram, forums, podcasts and reviews.
You see your share over time, how a campaign moved it, and which channels you dominate or lag. Because EyeOut also reads sentiment, you get quality as well as quantity, so a competitor with loud but negative mentions does not look like a win. It is self-serve and live, giving marketing and PR a clear scoreboard. Start measuring your share of voice today.
Last updated July 2026
Start watching to see mentions stream in from every channel with live sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Live, interactive sample · every channel · no card needed
This is a live sample. Watch your own brand across every channel and get the alert the moment something spikes.
Real-time across web, news, social, podcasts, forums and reviews · AI sentiment · spike and crisis alerts
Add a brand · watch every channel · read sentiment · catch the spike
Self-serve no sales call
Cancel anytime no annual lock-in
Why it works
What your team gets with share of voice
One clear number
Share of voice turns mention data into a single, trackable metric you can report to leadership and tie to your goals.
Quality, not just volume
Because sentiment is factored in, loud but negative competitor chatter does not get mistaken for genuine momentum.
Per channel and over time
See where you lead or lag by channel and how campaigns move your share, so you invest effort where it counts.
What it handles
Watched, read and flagged in real time
EyeOut watches every channel for your brand, scores each mention for sentiment and emotion, rolls it up into share of voice and a daily digest, and alerts you the second a real spike begins.
- Measures your share of voice versus competitors
- Tracks share over time and by channel
- Factors sentiment into the picture
- Shows how campaigns move your share
- Gives marketing and PR a clear scoreboard
Why EyeOut
One tool for cross-channel brand monitoring
Not a social-only listener and not a sales-gated enterprise platform. Watch every channel, read the sentiment, track share of voice and catch the spike, in one place, self-serve.
Watches every channel
Web, news, X, Reddit, Instagram, forums, podcasts and review sites in one feed, including the blind spots most affordable tools skip.
Catches the spike
AI baselines your normal volume and sentiment, then alerts on a real anomaly with a severity and a suggested first move, in real time.
Reads it for you
Sentiment, emotion, theme clustering and a plain-English daily digest, so you act on the story instead of scrolling a firehose.
Share of voice, explained
How share of voice is calculated and why sentiment weighting matters
The questions marketing teams ask before they report share of voice, answered directly.
Share of voice is the cleanest available answer to a question executives ask constantly and marketing usually answers with adjectives: are we winning attention in this market. The basic calculation is simple. Count mentions of your brand, count mentions of your tracked competitors, and express yours as a percentage of the total. What makes it useful rather than decorative is everything around that arithmetic.
The first refinement is the competitor set. Share of voice is meaningless in the abstract because it depends entirely on who is in the denominator. A set of three genuine rivals gives you a number that moves when your market position moves. Add a category giant that outspends everyone and your share becomes a small, stable number that tells you nothing. Define the set as the companies that appear on the same shortlists as you, and keep it fixed, because changing it mid-year breaks the comparison you built the metric for.
The second refinement is sentiment weighting. Raw volume treats a wave of complaints as a win, which is how a company in the middle of a public problem posts its best share-of-voice month of the year. Weighting by sentiment prevents you from reporting a crisis as momentum.
Raw mention share vs sentiment-weighted share of voice
| Scenario | Raw volume share | Sentiment-weighted share |
|---|---|---|
| A competitor has a public outage | Their share rises sharply | Their share falls, because the mentions are negative |
| Your launch gets positive coverage | Share rises | Share rises further, weighted by tone |
| You are named in complaint threads | Reads as growth | Reads as the problem it is |
| Steady, neutral category chatter | Stable | Stable |
| What it answers | How often are we named | How much of the positive conversation is ours |
How do you calculate share of voice?
Divide your brand mentions by the total mentions of your brand plus your tracked competitors over the same period, then multiply by 100. The number only means something if the competitor set is deliberate and fixed, and if you weight by sentiment so negative volume does not read as market strength.
What is a good share of voice percentage?
There is no universal benchmark, because it depends entirely on how many competitors are in your set and how concentrated your category is. In a set of four roughly equal players, anything above 25 percent is outperforming. The useful reading is the trend line for your own number, not a comparison to someone else's.
What is the difference between share of voice and share of market?
Share of voice measures attention, the portion of the conversation about your category that is about you. Share of market measures revenue. They are related but they move at different speeds, and share of voice tends to lead: attention shifts before purchasing does, which is what makes it a forward-looking metric rather than a lagging one.
How often should you measure share of voice?
Track it continuously and report it monthly. Daily readings are mostly noise, since a single busy news day swings the number. Monthly gives you enough volume to be stable while still catching a real shift within a reporting cycle, and it lines up with how campaigns are planned and reviewed.
Can you measure share of voice for a specific channel?
Yes, and it is often more actionable than the overall figure. Splitting share of voice by channel shows where you actually compete: you may lead on X, lag badly on Reddit, and be invisible in podcasts. That tells you where to put effort far more precisely than a single blended percentage.
Good questions
Questions about share of voice
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Add your brand and EyeOut watches every channel in real time, reads the sentiment, tracks share of voice, and warns you the second a spike begins. Self-serve, cancel anytime.
Real-time across web, news, social, podcasts, forums and reviews · AI sentiment · spike and crisis alerts