Listening & monitoring · Media monitoring
Media monitoring tool for press, news and social coverage
The short answer
A media monitoring tool tracks where your brand appears across news, press and social channels, so PR and comms teams see coverage as it publishes instead of hearing about it late. EyeOut watches Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts twice an hour, scores each hit for sentiment, and alerts you when coverage spikes or turns negative. It is self-serve, from $39 per month billed yearly, with no annual contract.
A media monitoring tool has to cover more than the press wire. EyeOut tracks your brand across online news in Google News, but also across Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts, so you see more of the conversation than the headlines.
Every article and mention is scored for sentiment and grouped by theme, so you can measure how coverage is landing and which stories are spreading. When a story breaks or sentiment shifts, EyeOut alerts you first. Track share of voice and reputation trends in one dashboard, and pull the clips you need for your next report. Start watching today.
Start watching to see mentions from news, Reddit, Mastodon and forums with sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Interactive demo on a representative mention set. Your own workspace scans every source twice an hour.
Watch your own brand across news, Reddit and forums and get the alert when something spikes.
Every 30 minutes across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts. AI sentiment, spike and crisis alerts.
Add a brand · watch news, Reddit and forums · read sentiment · catch the spike
Self-serve no sales call
Cancel anytime no annual lock-in
Why it works
What your team gets with media monitoring
Press plus social
Online news and articles sit alongside social, forums, podcasts and reviews, giving you the full coverage picture instead of just the formal press.
Measure the impact
Sentiment scoring and share of voice show whether coverage is helping or hurting and how you compare with the competitors you name. EyeOut reports what it can count rather than modeled reach or impression estimates.
Clip and report fast
Save and tag coverage, then export the mentions and trends you need for a board update or client report in minutes.
What it handles
Watched, read and flagged twice an hour
EyeOut watches Google News, Reddit, Mastodon, Hacker News, Lemmy and podcasts for your brand, scores each mention for sentiment, rolls it up into a daily digest and share of voice, and alerts you when a real spike begins.
- Tracks online news and articles about your brand
- Adds social, forum, podcast and review coverage
- Scores sentiment and groups coverage by theme
- Alerts you the moment a story breaks
- Exports clips and trends for reporting
Why EyeOut
One tool for cross-channel brand monitoring
Not a social-only listener and not a sales-gated enterprise platform. Watch news, Reddit, forums and podcasts, read the sentiment, track share of voice and catch the spike, in one place, self-serve.
Watches news, Reddit and forums
Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts in one feed, including the blind spots most affordable tools skip.
Catches the spike
AI baselines your normal volume and sentiment, then alerts on a real anomaly with a severity and a suggested first move, twice an hour.
Reads it for you
Sentiment, emotion, theme clustering and a plain-English daily digest, so you act on the story instead of scrolling a firehose.
Media monitoring, explained
How media monitoring works and what it should cover
The questions PR and comms buyers ask before choosing a media monitoring tool, answered directly.
Media monitoring is the practice of tracking where and how your brand is mentioned across news, press and the wider web, then reading that coverage for sentiment and reach. For a PR or comms team it is the difference between reporting on coverage the day it happens and finding out about a story from an executive who saw it first.
Modern media monitoring goes well past the press wire. A story rarely lives only in formal news anymore. It gets amplified on X, dissected on Reddit, and echoed in podcasts and reviews, and the reputation impact often comes from those secondary conversations rather than the original article. A tool that only watches news sites gives you half the picture and none of the early warning.
Media monitoring vs a clipping service vs manual tracking
| What you need | Manual tracking | Traditional clipping service | Media monitoring tool (EyeOut) |
|---|---|---|---|
| Source coverage | Whatever you search | News and print, often delayed | Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts |
| Speed | Ad hoc | Daily or next-day digest | Every source scanned twice an hour |
| Sentiment | You judge each clip | Rarely, or an add-on | AI scores sentiment on every mention |
| Alerts | None | Scheduled report | Instant spike and crisis alerts |
| Reporting | Manual clipping | Provider-built, slow to change | Self-serve export of clips, sentiment and share of voice |
What is media monitoring?
Media monitoring is the process of tracking mentions of your brand, products and competitors across news, press, web and social channels, then measuring the sentiment and reach of that coverage. It lets PR and comms teams see how a story is landing, prove the impact of their work, and catch a negative narrative while it is still small enough to address.
What is the difference between media monitoring and social listening?
Media monitoring centers on coverage: news articles, press and the mentions that spread from them, measured for volume and sentiment. Social listening centers on conversation: what audiences say across social platforms and how the wider market feels. They overlap heavily, and EyeOut does both in one dashboard so you are not paying for two tools that each show half the story.
How much does a media monitoring tool cost?
Free tools cover only indexed web pages with no sentiment or alerts. Self-serve media monitoring tools with published pricing run roughly $50 to $500 per month, and EyeOut starts at $39 per month billed yearly. Enterprise media intelligence suites like Cision and Meltwater are quote-based and typically run five to six figures a year.
What sources should media monitoring cover?
At minimum, online news and the major social platforms where your story gets amplified. Stronger tools add forums, podcasts and review sites, because reputation shifts often begin in a Reddit thread or a podcast segment before they reach mainstream news. The goal is one feed that reflects every place your brand is discussed, not just the formal press.
Can media monitoring catch a story before it goes viral?
Yes, if it detects anomalies rather than just matching keywords. A tool that learns each keyword's normal volume and sentiment can flag a genuine spike while a story is still building, which is what EyeOut's crisis radar does from the Growth plan, attaching the coverage and themes driving each alert so a comms team can judge severity in minutes.
Good questions
Questions about media monitoring
Before you decide
Pricing and head-to-head comparisons worth reading next
Best media monitoring tools for PR teams
Coverage, alerting and cost across the platforms PR teams shortlist.
Read the comparisonMedia monitoring vs social listening
Where the two categories overlap, and where buying the wrong one costs you.
Read the comparisonMeltwater pricing
No published price, a 126-purchase contract median, and what drives a quote.
Read the comparisonDeterm pricing
Four plans in euros from EUR 99, unlimited users, print and broadcast listed. Where the yearly commitment and the API start.
Read the comparisonExplore more
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Add your brand and EyeOut watches news, Reddit, forums and podcasts twice an hour, reads the sentiment, tracks share of voice, and warns you when a spike begins. Self-serve, cancel anytime.
Twice-an-hour across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts · AI sentiment · spike and crisis alerts