Listening & monitoring · Mentions tracker
Brand mentions tracker that catches every post in real time
The short answer
A brand mentions tracker finds every public post, article, review or comment that names your brand, products or competitors, then reads each one for sentiment so you know how people feel, not just how often you are named. EyeOut tracks mentions across web, news, X, Reddit, Instagram, forums, podcasts and review sites in real time, dedupes the noise, and fires a graded alert when mentions spike. It is self-serve, from $59 per month billed yearly, with no annual lock-in.
Mentions of your brand happen constantly and most of them never reach you. A brand mentions tracker fixes that gap, and EyeOut catches every mention across web, news, X, Reddit, Instagram, forums, podcasts and review sites as it is posted.
Each mention is deduped, scored for sentiment, and tagged by source, so your feed is clean and useful instead of a wall of noise. Set the keywords, brands and products you care about, and EyeOut watches them around the clock, alerting you when something important happens. Start tracking your mentions today, self-serve and live.
Last updated July 2026
Start watching to see mentions stream in from every channel with live sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Live, interactive sample · every channel · no card needed
This is a live sample. Watch your own brand across every channel and get the alert the moment something spikes.
Real-time across web, news, social, podcasts, forums and reviews · AI sentiment · spike and crisis alerts
Add a brand · watch every channel · read sentiment · catch the spike
Self-serve no sales call
Cancel anytime no annual lock-in
Why it works
What your team gets with mentions tracker
Nothing slips through
Every channel is watched at once, so a mention on a niche forum or a podcast is caught just as reliably as a tweet.
Clean, deduped feed
Duplicate and reposted mentions are merged and sources are tagged, so your feed shows signal instead of clutter.
Sentiment on every mention
AI labels each mention positive, neutral or negative, so you can filter straight to the ones that need attention.
What it handles
Watched, read and flagged in real time
EyeOut watches every channel for your brand, scores each mention for sentiment and emotion, rolls it up into share of voice and a daily digest, and alerts you the second a real spike begins.
- Catches every brand and product mention as posted
- Covers web, social, forums, podcasts and reviews
- Dedupes and tags mentions by source
- Scores sentiment on each mention with AI
- Alerts you when important mentions appear
Why EyeOut
One tool for cross-channel brand monitoring
Not a social-only listener and not a sales-gated enterprise platform. Watch every channel, read the sentiment, track share of voice and catch the spike, in one place, self-serve.
Watches every channel
Web, news, X, Reddit, Instagram, forums, podcasts and review sites in one feed, including the blind spots most affordable tools skip.
Catches the spike
AI baselines your normal volume and sentiment, then alerts on a real anomaly with a severity and a suggested first move, in real time.
Reads it for you
Sentiment, emotion, theme clustering and a plain-English daily digest, so you act on the story instead of scrolling a firehose.
Brand mention tracking, explained
What a brand mentions tracker catches that free alerts miss
The questions people ask before replacing free alerts with a tracker, answered directly.
Almost everyone starts with free keyword alerts, and for a while that is the right call. The reason people move on is rarely dissatisfaction with the interface. It is discovering that an entire category of mention was never being caught. Free alerts are built on web and news indexing, which means they find articles reasonably well and are close to blind everywhere else: social posts, Reddit and forum threads, comment sections, podcast transcripts and review text. That blind spot is where opinion actually lives, and it is where a problem is visible days before it reaches an article.
The second gap is that a raw alert has no memory and no judgment. It tells you a mention exists. It does not tell you whether this is more mentions than normal, whether the tone has shifted, whether forty results are forty separate posts or one syndicated story republished forty times, or whether any of it is worth interrupting your afternoon for. A tracker adds the three things that turn a stream into information: deduplication so volume means something, sentiment so you can see tone change, and baselines so an alert fires on an anomaly rather than on activity.
Free keyword alerts vs a brand mentions tracker
| What you want | Free alerts | EyeOut |
|---|---|---|
| Articles and news | Covered reasonably well | Covered, plus the rest |
| Social, Reddit and forums | Largely missed | Tracked as first-class sources |
| Comment-level mentions | Not covered | Tracked wherever your terms appear publicly |
| Podcasts and review sites | Not covered | Tracked and scored |
| Duplicate and syndicated results | Repeated in full | Deduped so volume is meaningful |
| Sentiment and themes | None | Every mention scored and clustered |
| Alerting | Fires on any match | Fires when volume or tone passes the source baseline |
| Speed | Often a day or more behind | Real time |
What is a brand mentions tracker?
It is a tool that finds every public post, article, review or comment naming your brand, products or competitors, dedupes them, and scores each for sentiment so you see how people feel rather than only how often you are named. It alerts when mentions spike past normal instead of on every match.
How do I track mentions of my brand online?
Track your brand name plus its variants and common misspellings, your product names, your executives and your competitors, across web, news, social, forums, podcasts and review sites at once. Write exclusions first if your brand name is an ordinary word, because a noisy feed stops being read within about a week.
Are free brand mention alerts good enough?
They are a reasonable start and they have a specific ceiling. Free alerts index web and news well but miss social, Reddit, forums, comments, podcasts and reviews, which is where opinion forms and where problems appear first. They also have no sentiment, no deduplication and no sense of what normal volume looks like for you.
What should you track besides your brand name?
Spelling variants and misspellings, every product and feature name, your founder and executives, your campaign hashtags, and your main competitors. Product names matter more than teams expect, because existing customers discuss the product without naming the company, assuming everyone knows the context.
How far back can you see brand mentions?
Tools vary, and it is worth asking before you buy, because historical depth is what lets you establish a baseline on day one instead of after a month of collecting. Without history you cannot tell whether this week is unusual, which is the judgment that makes alerting useful rather than noisy.
Good questions
Questions about mentions tracker
Explore more
More ways teams monitor their brand with EyeOut
Start watching your brand today.
Add your brand and EyeOut watches every channel in real time, reads the sentiment, tracks share of voice, and warns you the second a spike begins. Self-serve, cancel anytime.
Real-time across web, news, social, podcasts, forums and reviews · AI sentiment · spike and crisis alerts