Brand mentions tracker that checks for new mentions every 30 minutes

It is a tool that finds every public post, article, review or comment naming your brand, products or competitors, dedupes them, and scores each for sentiment so you see how people feel rather than only how often you are named. It alerts when mentions spike past normal instead of on every match.

Track your brand name plus its variants and common misspellings, your product names, your executives and your competitors, across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts at once. Write exclusions first if your brand name is an ordinary word, because a noisy feed stops being read within about a week.

They are a reasonable start and they have a specific ceiling. Free alerts index web and news well but miss social, Reddit, forums, comments, podcasts and reviews, which is where opinion forms and where problems appear first. They also have no sentiment, no deduplication and no sense of what normal volume looks like for you.

Spelling variants and misspellings, every product and feature name, your founder and executives, your campaign hashtags, and your main competitors. Product names matter more than teams expect, because existing customers discuss the product without naming the company, assuming everyone knows the context.

Tools vary, and it is worth asking before you buy, because historical depth is what lets you establish a baseline on day one instead of after a month of collecting. Without history you cannot tell whether this week is unusual, which is the judgment that makes alerting useful rather than noisy.