Listening & monitoring · PR monitoring
Press coverage tracking tool and PR coverage monitoring platform with press monitoring for comms teams
The short answer
A PR monitoring tool tracks where your brand is covered across news, press and social, measures how that coverage lands, and shows your share of voice against competitors. EyeOut watches Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts twice an hour, scores each hit for sentiment, and, from Growth, alerts your comms team when coverage spikes or turns negative. It is self-serve, from $39 per month billed yearly, with no annual contract. Note: EyeOut monitors coverage, it does not distribute press releases.
PR teams live and die by coverage, and a PR monitoring tool has to show not just who covered you but how it landed. EyeOut tracks your brand across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts, then scores sentiment and measures share of voice so you can prove the impact of a campaign.
When a story breaks or a narrative shifts, you get an alert first, so you can amplify the wins and get ahead of the risks. Tie coverage back to campaigns, compare against competitors, and export the numbers for your next report. It is self-serve and live, built for the pace PR actually moves at.
Start watching to see mentions from news, Reddit, Mastodon and forums with sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Interactive demo on a representative mention set. Your own workspace scans every source twice an hour.
Watch your own brand across news, Reddit and forums and get the alert when something spikes.
Every 30 minutes across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts. AI sentiment, spike and crisis alerts.
Add a brand · watch news, Reddit and forums · read sentiment · catch the spike
Self-serve no sales call
Cancel anytime no annual lock-in
Why it works
What your team gets with PR monitoring
Prove campaign impact
Tie coverage and sentiment back to specific campaigns and announcements, so you can show what actually moved the needle.
Share of voice
See how your coverage stacks up against competitors over time, turning PR effort into a clear, defensible number.
Get ahead of stories
Every source is scanned twice an hour, so alerts on breaking coverage and shifting narratives let you amplify wins and respond to risks before they grow.
What it handles
Watched, read and flagged twice an hour
EyeOut watches Google News, Reddit, Mastodon, Hacker News, Lemmy and podcasts for your brand, scores each mention for sentiment, rolls it up into a daily digest and share of voice, and alerts you when a real spike begins.
- Tracks coverage across news, social and podcasts
- Scores sentiment so you see how stories land
- Measures share of voice against competitors
- Alerts you the moment a story breaks
- Exports coverage and metrics for reports
Why EyeOut
One tool for cross-channel brand monitoring
Not a social-only listener and not a sales-gated enterprise platform. Watch news, Reddit, forums and podcasts, read the sentiment, track share of voice and catch the spike, in one place, self-serve.
Watches news, Reddit and forums
Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts in one feed, including the blind spots most affordable tools skip.
Catches the spike
AI baselines your normal volume and sentiment, then alerts on a real anomaly with a severity and a suggested first move, twice an hour.
Reads it for you
Sentiment, emotion, theme clustering and a plain-English daily digest, so you act on the story instead of scrolling a firehose.
Good questions
Questions about PR monitoring
Explore more
More ways teams monitor their brand with EyeOut
Crisis monitoring
Spot a brewing crisis the moment mentions spike, and act first.
Learn moreSocial media monitoring tool
Track posts, comments and mentions about your brand across Reddit, Mastodon, forums, news and podcasts, twice an hour.
Learn moreReal-time brand monitoring
Brand mention alerts on a 30-minute scan, not in tomorrow morning's digest.
Learn moreStart watching your brand today.
Add your brand and EyeOut watches news, Reddit, forums and podcasts twice an hour, reads the sentiment, tracks share of voice, and warns you when a spike begins. Self-serve, cancel anytime.
Twice-an-hour across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts · AI sentiment · spike and crisis alerts