Brand monitoring questions, answered

EyeOut is built around an AI crisis and spike radar that fires first: it learns what normal volume and sentiment look like for each source, then alerts you the moment something is genuinely anomalous, with a severity level and a suggested first move. It also treats podcasts, forums and review sites as first-class sources, not afterthoughts, so you catch conversations the social-first tools miss. And the AI reads sentiment, emotion and themes for you, so you see why people feel the way they do. Pricing is self-serve and transparent, with no sales call and no annual lock-in. Brand24 alternative Mention alternative

Brandwatch and Meltwater are powerful enterprise suites, usually bought through a sales process with annual contracts and a price to match. EyeOut gives marketing teams, PR teams and founders the real-time cross-channel monitoring, AI sentiment and crisis alerting they actually use, self-serve, in minutes, with mid-market pricing and the freedom to cancel anytime. You get the early warning and the cross-channel reach without the procurement cycle. Brandwatch alternative Meltwater alternative

Yes. Add your competitors alongside your own brand and EyeOut tracks every mention of them across the same channels. You see their volume, sentiment and themes next to yours, and your share of voice is calculated so you know exactly how much of the conversation you own versus them. See competitor monitoring.

EyeOut listens across web, news, X, Reddit, Instagram, forums, podcasts and review sites. Podcasts, forums and reviews are first-class sources here, not bolt-ons, so you hear what people say about you wherever the conversation actually happens, not just on the big social networks. See the social listening tool.

Real time. New mentions appear in your dashboard as they are published, and the crisis radar watches volume and sentiment continuously. When something spikes or turns negative, you get an alert immediately, with a severity level and a suggested first move, rather than finding out hours later in a weekly report. See crisis monitoring.

EyeOut reads each mention with AI for sentiment and emotion across languages, and clusters related mentions into themes. That means you do not just get a positive or negative label, you see the why behind it: the specific topics, complaints and praise driving how people feel. Theme clustering turns a flood of posts into a clear, actionable read. See AI sentiment analysis.

Minutes. Add your brand, products and competitors as keywords, pick your channels and alert thresholds, and EyeOut starts pulling in mentions right away. There is no sales call, no onboarding queue and no implementation project to schedule.

Yes. EyeOut keeps your mention history so you can look back at trends, compare periods, see how sentiment moved around a launch or an incident, and report on share of voice over time, not just a live snapshot.

Share of voice is how much of the conversation in your category belongs to you versus your competitors. EyeOut measures it automatically from the mentions it tracks, so you can see whether you are gaining or losing ground in the discussion over any period you choose.

EyeOut starts at $59 per month, billed self-serve with no sales call. There is no free-but-useless tier designed to waste your time; every plan is a real working plan with real channel coverage, AI sentiment and crisis alerts. Bigger teams and higher mention volumes move up the plans. You can cancel anytime. See pricing.

No. You can start watching your brand in minutes, self-serve, with no demo to book and no annual commitment. Plans are month to month and you can cancel anytime. EyeOut is a finished, live product, not a pitch.

Yes. Every plan includes seats for your team, and alerts can route to Slack, email and webhooks so the right person sees the right mention at the right moment. Marketing, PR and leadership can all work from the same live picture.

Yes. EyeOut is GDPR-ready, processes publicly available mentions plus your account data, and never sells your data. There is no long-term lock-in: your data stays yours and you can export it or leave anytime. Security and access are reviewed with you on larger plans.