Compare · Hootsuite
Hootsuite Alternative built for monitoring, not publishing
Hootsuite is a social media management platform sold per user on annual billing, with its own pricing FAQ listing Standard from $99, Professional at $199 and Advanced up to $399 per seat per month, where listening history is limited on the plans that include it. EyeOut is a monitoring-first alternative: a flat plan from $39 per month with seats included, covering Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts with AI sentiment, and from $94 adding a crisis radar. Hootsuite publishes posts, EyeOut does not.
Pricing verified against public sources
Start watching to see mentions from news, Reddit, Mastodon and forums with sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Interactive demo on a representative mention set. Your own workspace scans every source twice an hour.
Watch your own brand across news, Reddit and forums and get the alert when something spikes.
Every 30 minutes across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts. AI sentiment, spike and crisis alerts.
Hootsuite is a per-seat, annually billed publishing dashboard where listening is a secondary feature. EyeOut is monitoring-first, flat-fee, with a crisis radar and no per-seat pricing.
What it costs
Hootsuite pricing vs EyeOut pricing
List pricing as each vendor publishes it on its own pricing page. Vendors change their rates, so confirm before you buy.
EyeOut
$39/mo Starter, $94/mo Growth, $249/mo Pro (billed yearly). Seats included. Monthly billing available. Cancel anytime.
Hootsuite
Per seat, annual billing only. Hootsuite own pricing FAQ: Standard from $99, Professional $199, Advanced up to $399 per user per month, plus custom Enterprise. No permanent free plan, 30-day trial.
Checked in July 2026: Hootsuite no longer shows prices in its plan table, so these figures come from its own pricing FAQ and third-party trackers disagree on the Advanced number. Confirm the current rate with Hootsuite before comparing totals, and remember every figure is per seat.
The longer answer
Why teams look for a Hootsuite alternative
Hootsuite has been the default social media dashboard for years, and for scheduling posts across a lot of accounts it is still a solid choice. Its public plan table publishes four tiers as of August 2026: Standard at $99, Professional at $199 and Advanced at $399 per user per month billed annually, with a custom-priced Enterprise tier above that. Listening exists, but it is not the point of the product, and on the Advanced plan the listening history you get is a limited window rather than an archive. Hootsuite also owns Talkwalker, whose about page states that "Talkwalker is now a part of Hootsuite", so the deeper listening it sells is a separate quote-only platform rather than something included in the seat price.
Buyers looking for a Hootsuite alternative are usually in one of two camps. Either the per-seat annual bill got out of hand as the team grew, or they realized they were buying a publishing tool to solve a monitoring problem. EyeOut is the second half done properly: monitoring every 30 minutes across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts with AI sentiment on every mention from $39 per month, then share of voice and a crisis radar that suggests a first move on the $94 Growth plan, with severity grading and emotion on Pro. Flat pricing, seats included, cancel whenever.
Side by side
Hootsuite vs EyeOut, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | EyeOut | Hootsuite |
|---|---|---|
| Pricing model | Flat plan from $39/mo, seats included, monthly or yearly | Per seat, annual billing only: $99 to $399 depending on tier |
| What it is for | Brand monitoring, sentiment and crisis alerting | Social publishing, scheduling and account management |
| Publishing and scheduling | Not included | Strong. Bulk scheduling, calendar, saved replies |
| Listening history | Enterprise imports the past 12 months per keyword with a 365-day view, other plans build an archive forward from the day you start | Limited listening history on the plans that include it |
| Source coverage | Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts on every plan | The social networks it manages and publishes to |
| Crisis alerting | Crisis radar from the $94 Growth plan baselines each keyword against its own 7 days and suggests a first move, with severity grading on Pro. Starter sends email alerts and a daily digest | Alerts and analytics within the social dashboard |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Why teams pick EyeOut
One tool for cross-channel brand monitoring
Flat fee, not per seat
EyeOut includes seats in the plan (1 on Starter, 3 on Growth, 10 on Pro), so growing the team up to that count does not grow the invoice. On an annually billed per-seat dashboard, every extra viewer is another line on the contract.
Monitoring is the product
Sentiment and theme clustering on every plan, share of voice and crisis alerting from Growth, and emotion on Pro are the core of EyeOut, not a feature bolted onto a publishing calendar.
It watches where posts do not reach
Reddit, Hacker News, Lemmy and podcasts are first-class sources on every plan, so problems that begin off the networks you publish to still show up in your feed. Review sites are not covered.
Good questions
Hootsuite vs EyeOut, answered
Before you decide
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See how EyeOut watches news, Reddit and forums
Watch your brand across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts twice an hour, with AI sentiment, share of voice and spike alerts. Self-serve, transparent pricing, cancel anytime.
Every 30 minutes across news, Reddit, forums and podcasts · AI sentiment · spike and crisis alerts