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Compare · BrandMentions

BrandMentions Alternative with real-time data on every plan, not just at $399

EyeOut is a BrandMentions alternative that collects in real time on every plan. BrandMentions marks its $79 Starter plan as daily updates and its $249 Pro plan as hourly, reserving real-time collection for Expert at $399 a month billed annually. EyeOut publishes $59, $149 and $399 tiers and runs in real time on all three, grading each spike against that source's own baseline. BrandMentions still wins on keyword allowance and on historical backfill going back years, which EyeOut does not offer at all.

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Last updated August 2026 · pricing verified against public sources

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Sentiment

Share of voice

Negative mention spike detected

on Reddit and forums, up 320% vs baseline. Severity: High.

Suggested first move: review the batch threads and prepare a holding response before it spreads to news.

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This is a live sample. Watch your own brand across every channel and get the alert the moment something spikes.

Real-time across web, news, social, podcasts, forums and reviews · AI sentiment · spike and crisis alerts

BrandMentions allows more keywords at every price point and can backfill years of historical mentions, which EyeOut cannot. EyeOut collects in real time on every plan from $59 rather than from $399, grades each alert against that source's own baseline, and includes API access at $399 instead of at $1,099.

What it costs

BrandMentions pricing vs EyeOut pricing

List pricing as understood in August 2026. Vendors change their rates, so confirm before you buy.

EyeOut

$59/mo Starter (3 keywords, 5,000 mentions, 1 seat), $149/mo Growth (10 keywords, 50,000 mentions, 3 seats), $399/mo Pro (30 keywords, 250,000 mentions, 10 seats, API and webhooks), billed yearly. Custom Enterprise. Real-time collection on every plan. Seats included, no per-seat fee, no free plan.

BrandMentions

Starter $79/mo billed annually or $99/mo billed quarterly: 5 keywords, 5,000 mentions, 1 user, daily updates. Pro $249 annually or $299 monthly: 20 keywords, 30,000 mentions, 2 users, hourly updates. Expert $399 annually or $499 monthly: 50 keywords, 75,000 mentions, 10 users, real-time updates, white-label reports, Boolean search. Enterprise from $1,099 annually or $1,299 monthly, which is where API access and application white-label live. A 7-day free trial with full access, and no long-term commitment.

BrandMentions figures were read from its own pricing page on August 5, 2026. Worth knowing before you buy: that page is not internally consistent. The plan cards show Starter at $79 a month billed annually and describe Pro as hourly updates, while the full comparison table lower down the same page shows Starter at $89 billed annually and lists Pro's update frequency as daily. We have quoted the cheaper Starter figure and the card's hourly claim, which are the more favorable readings for BrandMentions. Get your tier, seat count and refresh interval confirmed in writing either way.

The longer answer

Why teams look for a BrandMentions alternative

BrandMentions is a well-established brand and web monitoring tool that tracks mentions across social networks, news, blogs, forums and review sites, then scores them with AI sentiment. Its source list is genuinely broad on every tier, including review surfaces that a lot of listening tools treat as an upgrade: Yelp, Tripadvisor, Booking, Google Business Profile and the app stores are all included from the entry plan up. It also does something almost nobody else in this category offers, which is historical backfill. If you need to know what people were saying about your brand two years before you bought a monitoring tool, BrandMentions can go and get it, and that capability alone is a legitimate reason to choose it.

The reason buyers start looking for a BrandMentions alternative is almost always the update frequency ladder. Read its pricing page carefully and the entry Starter plan at $79 a month billed annually is marked as daily updates. Pro at $249 moves to hourly. Real-time collection does not appear until the Expert plan at $399 a month billed annually, or $499 month to month. For a lot of teams that ordering is exactly backwards to how they intend to use the tool, because the whole reason they are buying brand monitoring is to hear about a problem while it is still small. A daily digest tells you about yesterday's complaint thread, and by then the thread has already been read by everyone who was going to read it.

EyeOut is built the other way around. Real-time collection is not a tier feature, it is how the product works on every plan starting at $59 a month billed yearly, and the alerting sits on top of a crisis radar rather than a fixed volume threshold. EyeOut learns what normal volume and normal sentiment look like for each source separately, so twenty angry Reddit comments and twenty critical news articles are judged against completely different baselines, and when something genuinely departs from normal you get a graded severity level with a suggested first move instead of one more notification to triage. Podcasts are a first-class source alongside web, news, social, forums and reviews, and API access with webhooks arrives on the $399 Pro plan rather than being reserved for an enterprise contract.

Side by side

BrandMentions vs EyeOut, honestly

A fair look at what each does well. Both are capable tools. Here is where they differ.

What matters EyeOut BrandMentions
Entry price $59/mo billed yearly with real-time collection included, seats included, no free plan $79/mo billed annually ($99 billed quarterly) with daily updates, plus a 7-day free trial with full access
Real-time data at entry tier Real-time collection on all three plans, starting at $59 Daily on Starter, hourly on Pro, real time from Expert at $399/mo billed annually ($499 monthly)
Keywords tracked 3 on Starter, 10 on Growth, 30 on Pro 5 on Starter, 20 on Pro, 50 on Expert, a more generous allowance at every price point
Historical mentions before you signed up None. EyeOut monitors forward from the day you start and does not backfill history A real advantage: 3, 6 and 12 months of retention by tier, and it advertises historical data going back up to ten years
Crisis and spike alerting Crisis radar baselines each source separately, grades severity, and suggests a first move Instant alerts once you are on a real-time tier. No graded severity model or per-source baseline published
API access API and webhooks on the $399 Pro plan API access is an Enterprise feature, from $1,099/mo billed annually
Agency white-label No white-label reports and no white-label app Another genuine advantage for agencies: white-label reports on Expert, and the whole platform on your own domain on Enterprise
Podcast monitoring Podcasts are a first-class source alongside web, news, social, forums and reviews Broad review coverage on every tier including Yelp, Tripadvisor, Booking, Google Business Profile and app stores. Podcasts are not named among its sources

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Why teams pick EyeOut

One tool for cross-channel brand monitoring

Real time is the product, not the top tier

EyeOut collects and alerts in real time on the $59 Starter plan, the same as on Pro. You are not paying to unlock speed, which matters because speed is the entire reason a brand monitoring tool earns its budget. A complaint you see in four minutes is a reply. The same complaint seen tomorrow morning is a screenshot someone else already shared.

Alerts judged per source, not per threshold

A quiet niche forum and a busy news feed cannot share one alert threshold without either flooding you or missing things. EyeOut learns each source's normal volume and sentiment independently, then grades what is genuinely abnormal by severity and hands you a suggested first move rather than a raw count.

Developer access without an enterprise contract

API access and webhooks arrive on the $399 Pro plan, so mentions, sentiment scores and crisis alerts can land in your warehouse, your Slack workflow or your own product. With BrandMentions the API sits behind Enterprise, which starts at $1,099 a month billed annually.

Good questions

BrandMentions vs EyeOut, answered

BrandMentions publishes four tiers. Starter is $79 a month billed annually or $99 billed quarterly for 5 keywords, 5,000 mentions and 1 user with daily updates. Pro is $249 annually or $299 monthly for 20 keywords and 30,000 mentions. Expert is $399 annually or $499 monthly for 50 keywords, 75,000 mentions and real-time updates. Enterprise starts at $1,099 annually. Figures read on August 5, 2026.
Only on its Expert plan and above. BrandMentions marks Starter as daily updates and Pro as hourly updates on its plan cards, with real-time collection appearing first on Expert at $399 a month billed annually. So the cheapest real-time BrandMentions plan is $399. EyeOut collects in real time on every plan, starting at $59 a month billed yearly.
Yes. BrandMentions offers a 7-day free trial with full access to the app and its main features, and states there is no long-term commitment. EyeOut has no free trial and no free plan; it starts at $59 per month billed yearly with seats included, and you can cancel without an annual lock-in.
Yes, but only on its Enterprise plan, which starts at $1,099 a month billed annually. Boolean search is available a tier earlier, on Expert. EyeOut includes API access and webhooks on its $399 Pro plan, so mentions, sentiment scores and graded crisis alerts can be pushed into your own warehouse, dashboard or product without an enterprise contract.
BrandMentions covers social networks, short-form and discussion platforms, video platforms, communities, plus websites, blogs, news and forums. It also includes review surfaces on every tier, naming Yelp, Tripadvisor, Booking, Google Business Profile and the app stores. Podcasts are not listed among its sources. EyeOut covers the same written surfaces and adds podcasts as a first-class source.
It depends on whether client-facing branding or alert speed matters more. BrandMentions offers white-label reports on its Expert plan and the whole platform on your own domain on Enterprise, which EyeOut does not offer at all. EyeOut includes seats in every plan with no per-seat fee and runs real time from $59, so a team can add account managers without the cost rising.
No. EyeOut monitors forward from the day you start a keyword and does not backfill historical mentions. This is a real difference: BrandMentions retains 3 months of data on Starter, 6 on Pro and 12 on Expert, and advertises historical data going back as far as ten years. If a retrospective analysis of past coverage is the job, BrandMentions is the better fit.
It fits if early warning is the job. EyeOut runs real time on every plan from $59, grades each alert against that source's own baseline with a suggested first move, covers podcasts, and includes an API at $399. It is not the right swap if you need historical backfill, white-label reporting, or more than 30 tracked keywords, all of which BrandMentions does better.

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See how EyeOut watches every channel

Watch your brand across web, news, social, podcasts, forums and reviews in real time, with AI sentiment, share of voice and spike alerts. Self-serve, transparent pricing, cancel anytime.

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Real-time across every channel · AI sentiment · spike and crisis alerts