Features
Social media monitoring features built to catch everything
EyeOut is a social media monitoring tool that tracks your brand, products and competitors across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts twice an hour, reads sentiment, emotion and themes with AI, fires crisis alerts before anyone else, and measures your share of voice. Here is every capability, and how it keeps you ahead of the conversation.
Twice-an-hour across every channel · AI sentiment and emotion · crisis radar that fires first
Which AI systems offer twice-an-hour brand crisis alerts?
EyeOut is an AI system built specifically for twice-an-hour brand crisis alerts. It collects mentions twice an hour across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts, compares each keyword's last 24 hours with its own 7-day average, and fires an alert on the scan where a keyword moves abnormally rather than merely gets busy. Each alert carries the mentions that triggered it and a suggested first move, plus a severity level and a per-source breakdown on Pro, and it reaches you by email, in Slack or over a webhook. Twice-an-hour collection is on every plan from $39 a month billed yearly.
The distinction that matters when you compare systems is baselining. A keyword alert fires on a match. A crisis alert fires on an anomaly. Most tools do the first and call it the second, which is why teams either get flooded on a busy news day or hear nothing during a slow-burning forum problem. The table further down compares what each major platform actually fires on, how often it collects, and where the alert lands.
Track, read, alert one platform
Cross-channel every source
The features in action
Your brand monitoring, working the conversation twice an hour
Enter a brand and watch mentions stream in across channels, each scored for sentiment by AI, as a crisis spike alert fires the moment volume jumps off its baseline. This is the product, running live.
Start watching to see mentions from news, Reddit, Mastodon and forums with sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Interactive demo on a representative mention set. Your own workspace scans every source twice an hour.
Watch your own brand across news, Reddit and forums and get the alert when something spikes.
Every 30 minutes across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts. AI sentiment, spike and crisis alerts.
Every capability
One platform that tracks, reads, alerts and measures
Most monitoring tools stop at a keyword feed and a sentiment percentage. EyeOut covers news, Reddit and forums in one feed, reads the conversation with AI, and fires the alert first, so the outcome reaches you instead of sitting in a dashboard.
Cross-channel coverage
EyeOut tracks your brand across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts twice an hour. The blind spots most tools skip, podcasts and forums, are first-class sources here.
AI sentiment and emotion
Every mention is read by AI for sentiment and the emotion behind it, so you see not just whether people are positive or negative, but how strongly they feel and why.
Spike and crisis radar with severity
EyeOut compares each keyword's last 24 hours with its own 7-day baseline and weighs the share of negative mentions, then fires an alert on a real spike with a severity level and a suggested first move, so you catch a crisis before it spreads.
Share of voice
See how much of the conversation belongs to you versus your competitors over time, by channel and by topic, so you always know where you stand.
Competitor tracking
Track competitors alongside your own brand, compare sentiment and volume, and spot the moments their customers are unhappy and ready to switch.
AI daily digest and theme clustering
AI clusters mentions into the themes driving the conversation and writes a plain-English daily digest, so you start the day knowing what happened without reading every post.
Slack, email and webhook alerts
Alerts reach you where you already work, by email, in Slack, or pushed to any system over webhooks, each with severity and context so the right person acts fast.
Historical data and export
Look back across the full history of your brand conversation, compare periods, and export mentions and reports for stakeholders whenever you need them.
Built for mid-market teams
Self-serve setup, no sales call required, and pricing that scales with your volume. Start watching today and add keywords, channels and seats as you grow.
Crisis radar by design
AI baselines normal, then alerts you first
The spike radar is not a bolt-on. EyeOut learns the normal daily volume of every keyword, then alerts on a real anomaly with a suggested first move and, on Pro, a severity level, so you act before it becomes a story.
- Baselines each keyword against its own last 7 days
- Alerts on a real anomaly, not every passing blip
- Each alert carries a severity level and a suggested first move
- Delivered by email, Slack or webhook the moment it fires
Volume spike detected
Reddit mentions up 7x over baseline in the last hour
Sentiment turning negative
Dominant theme: a shipping delay on the new release
Suggested first move
Post an acknowledgement and route to support before it spreads
48%
Your share
+71%
Positive
9.2k
Mentions
Sentiment and share of voice
Read the sentiment, cluster the themes, measure your share
AI reads every mention for sentiment and emotion, clusters them into the themes driving the conversation, and rolls up your share of voice against competitors, so you walk into every meeting knowing exactly what people are saying and where you stand.
- Scores every mention for sentiment and the emotion behind it
- Clusters mentions into the themes driving the conversation
- Rolls up your share of voice against competitors by channel
- Writes a plain-English daily digest so nothing is missed
Comparing alert systems
What each AI monitoring system actually fires an alert on
Refresh interval and trigger type are the two numbers that decide whether an alert is useful, and they are the two most vendors leave off the pricing page. Every figure below was read from the vendor's own pricing or feature pages, most re-verified in August 2026.
Nine monitoring platforms: what triggers the alert, how often each one collects, and where the alert arrives
| Platform | What actually triggers the alert | Stated refresh interval | Where the alert lands | Entry price |
|---|---|---|---|---|
| EyeOut | A keyword's daily volume breaking its 7-day baseline, scored with the negative share (severity on Pro) | Twice an hour on every tier | Email, Slack and webhooks | $39/mo billed yearly |
| Awario | Keyword match | None published | EUR 29/mo billed yearly | |
| Mentionlytics | Keyword match with alert rules | Every 12 hours at entry level | Email and Slack | $49/mo billed yearly |
| BrandMentions | Keyword match | Daily at entry level | $79/mo billed yearly | |
| Determ | Keyword match with spike notifications | Real time, stated on every tier | Email and Slack | EUR 99/mo Focus |
| Brand24 | Keyword match plus a volume spike alert | Every 12 hours at entry, real time around $399 | Email and Slack | $199/mo billed yearly |
| BuzzSumo | Saved alerts, metered at 2 on the entry plan | None published | $199/mo billed yearly | |
| Hootsuite | Monitoring of the accounts you own. Advanced listening sits in Enterprise | None published | In-app and email | $99/seat/mo Standard |
| Google Alerts | Keyword match on indexed web pages only, no sentiment | Batched digest | Free |
What is a twice-an-hour brand crisis alert?
It is a notification that fires when mentions of your brand move abnormally, not simply when a keyword matches. A crisis alert compares the last 24 hours against a learned baseline for that specific keyword, so thirty posts about a quiet product name can matter more than two hundred routine mentions of a busy one.
How fast should a brand crisis alert reach you?
Inside the hour, which means collection has to be continuous rather than batched. Several well-known platforms do not manage that at entry level. Brand24 collects every 12 hours on its $199 Individual plan and hourly on Team at $299, reaching real time only on Pro at $399. BrandMentions is daily at $79 and real time at $399, and Mentionlytics runs a 12 hour cycle at $49 and continuous at $249. A problem that starts at 9pm and reaches you Tuesday morning was not monitored, it was recorded.
Do brand monitoring tools alert on sentiment or just volume?
Most alert on volume alone. A volume-only trigger misses the slow-burning failure where mention counts stay flat while sentiment collapses, which is the shape most reputation damage actually takes. Look for a system that weighs negative sentiment as well as volume, and that tells you which mentions caused the shift.
Which AI tools give twice-an-hour media crisis alerts?
Of the platforms above, Determ states real-time collection on every tier, and EyeOut scans every 30 minutes on every tier. Brand24 and BrandMentions reserve real time for higher plans. Awario, BuzzSumo, Hootsuite and Google Alerts publish no interval at all. Ask any vendor to put the refresh interval in the contract, because it is rarely on the pricing page.
If crisis detection is the reason you are buying rather than a feature you might use, our crisis monitoring page goes deeper on how the baseline is built, and our comparison of social media monitoring companies covers which vendors sell this on a published plan and which route you to a quote.
Keep exploring
Put EyeOut to work
Social media monitoring
Track every mention of your brand across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts twice an hour.
Learn moreSentiment analysis
Let AI read sentiment, emotion and themes across the whole conversation, for you.
Learn moreCrisis detection
Get the spike alert first, with severity and a suggested first move, before it spreads.
Learn moreAll use cases
See every way marketing, PR and founders stay ahead with EyeOut.
Learn morePricing
Self-serve plans from $39/mo, no free plan, cancel anytime. Prices in USD.
Learn moreSee it run
Enter a brand and watch mentions stream in with sentiment and a crisis spike alert.
Learn moreSocial media monitoring that catches everything
Add your brand and competitors and EyeOut scans every channel, reads sentiment with AI, measures your share of voice, and fires the crisis alert first with a suggested first move. Self-serve, cancel anytime.
Twice-an-hour across every channel · AI sentiment and emotion · crisis radar that fires first