Channels · News monitoring
News monitoring tool that catches coverage as it publishes
When an article mentions your brand, you want to know before your customers do. A news monitoring tool watches the online press for you, and EyeOut tracks news sites and articles mentioning your brand, products and competitors in real time.
Every article is scored for sentiment and tied to its reach, so you can tell a quick blog mention from a major story and judge how coverage is landing. Breaking coverage triggers an alert first. EyeOut combines news with X, Reddit, Instagram, forums, podcasts and reviews, so you see both the formal press and the conversation it sparks. Start watching the news today, self-serve and live.
Add a brand · watch every channel · read sentiment · catch the spike
Start watching to see mentions stream in from every channel with live sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Live, interactive sample · every channel · no card needed
This is a live sample. Watch your own brand across every channel and get the alert the moment something spikes.
Real-time across web, news, social, podcasts, forums and reviews · AI sentiment · spike and crisis alerts
Self-serve no sales call
Cancel anytime no annual lock-in
Why it works
What your team gets with news monitoring
Real-time coverage
Articles mentioning your brand appear as they publish, so you are never the last to find out about a story.
Judge the story
Sentiment scoring and reach estimates show whether coverage helps or hurts and how far it is likely to travel.
News plus reaction
See the press and the social conversation it sparks side by side, so you understand the full impact of a story.
What it handles
Watched, read and flagged in real time
EyeOut watches every channel for your brand, scores each mention for sentiment and emotion, rolls it up into share of voice and a daily digest, and alerts you the second a real spike begins.
- Tracks online news and articles in real time
- Scores sentiment and estimates reach
- Alerts you the moment coverage breaks
- Follows competitors in the news too
- Links coverage to the social reaction it sparks
Why EyeOut
One tool for cross-channel brand monitoring
Not a social-only listener and not a sales-gated enterprise platform. Watch every channel, read the sentiment, track share of voice and catch the spike, in one place, self-serve.
Watches every channel
Web, news, X, Reddit, Instagram, forums, podcasts and review sites in one feed, including the blind spots most affordable tools skip.
Catches the spike
AI baselines your normal volume and sentiment, then alerts on a real anomaly with a severity and a suggested first move, in real time.
Reads it for you
Sentiment, emotion, theme clustering and a plain-English daily digest, so you act on the story instead of scrolling a firehose.
Good questions
Questions about news monitoring
Explore more
More ways teams monitor their brand with EyeOut
Start watching your brand today.
Add your brand and EyeOut watches every channel in real time, reads the sentiment, tracks share of voice, and warns you the second a spike begins. Self-serve, cancel anytime.
Real-time across web, news, social, podcasts, forums and reviews · AI sentiment · spike and crisis alerts