Radarly pricing: Meltwater Radarly cost, contract terms and alternatives

Start with the redirect, because it answers the question most listings skip. A request to www.linkfluence.com returns an HTTP 301 to Meltwater's Consumer Intelligence page, tagged with a utm_medium of linkfluence so Meltwater can count the traffic arriving from the old brand. The Radarly application itself still answers at radarly.linkfluence.com with a login screen, which is what you would expect for a product that keeps its existing customers while no longer selling under its original name. One practical warning: radarly.com is not the product. It is a parked domain that bounces visitors to an unrelated landing page, so do not treat it as a vendor source.

The history is short and well documented. On March 16, 2021, Meltwater announced an agreement to acquire Linkfluence, the Paris social media intelligence company behind Radarly, for 50 million euros in a mix of cash, equity and earn-out. Meltwater announced completion on May 5, 2021. In February 2023 it announced that Linkfluence would rebrand as Meltwater from April 1, 2023, that Radarly would continue to operate as normal, and that the Linkfluence team would become the Consumer Intelligence Center of Excellence of Meltwater. Meltwater's current Consumer Intelligence page does not use the Radarly name at all.

So what does it cost. Meltwater's pricing page lists four plans. Starter is aimed at small comms and marketing teams, Pro at regional and multi-channel teams, Enterprise at global brands with advanced analytics requirements, and Agency at firms managing several clients. Every plan card says Contact Sales. Instead of a price, each card asks you to choose capabilities: media intelligence, social listening, AI visibility tracking and media relations, with influencer marketing added on Enterprise and Agency. The pricing FAQ says the quote depends on the breadth of sources and regions, data volume and workflows, number of users, integrations, onboarding and support, and contract terms.

Three lines in that FAQ matter more than the plan names. Meltwater does not offer a self-serve free trial, only a guided demo. Most partnerships are annual, with a minimum contract length of 12 months. And enterprise or complex setups may carry a one-time implementation or onboarding charge. If a directory told you Radarly has a free trial with no card, that describes a product and a company that no longer exist in that form.

For an actual number, the only credible public signal is aggregated purchase data. Vendr, which records negotiated SaaS contracts, shows a median Meltwater contract of about $25,800 a year across 126 recorded purchases, with a range from roughly $5,375 to $56,993 and buyers negotiating around 15% off the opening quote. That is Meltwater as a whole, not Radarly specifically, and it spans every combination of capabilities. Treat it as the band your renewal will land in, not as a price for the consumer intelligence piece.

If you are an existing Radarly customer facing renewal, the useful move is to separate the jobs. Radarly was bought for consumer research: large historical datasets, audience, trend and topic analysis for insights teams. Many teams also leaned on it for day-to-day brand alerts because it was already there. Those are two different purchases. Research is what the Meltwater contract is genuinely good at. Alerting on your own brand name, competitors and campaign terms is the cheapest capability in this market, and it is often the piece a US comms team uses every single day while the research modules get opened for a quarterly deck.