Mentionlytics vs Brand24: Which to Buy in 2026

Short answer: Mentionlytics and Brand24 are both self-serve social listening tools with published prices, and the gap between them is mostly about how you get metered and how many languages you monitor. Mentionlytics starts at $49 a month billed yearly for 3 keywords, 5,000 mentions and 2 users, and its multi-language sentiment is a real strength. Brand24 starts at $199 a month billed yearly ($249 monthly) for 3 keywords and 2,000 mentions, with stronger US brand recognition and a broader source mix. If you monitor several non-English markets on a tight budget, Mentionlytics wins on price per language. If you want the more established listening brand with deeper source coverage, Brand24 is the safer buy.

Last updated July 2026. Pricing for both vendors read from their public pricing pages in July 2026.

The comparison in one table

Both publish prices, and that matters more than it sounds

Most of this category does not. Brandwatch, Meltwater and Talkwalker all route you through a demo before you see a number, and third-party procurement data puts their annual contracts in the tens of thousands of dollars. Mentionlytics and Brand24 both put the tiers on a page, which means you can build a shortlist without booking three calls. That alone is why the two of them keep showing up on the same evaluation.

The prices are not directly comparable, though, because they are not selling the same shape of plan. Mentionlytics packs more raw volume into its cheapest tier: 5,000 mentions against Brand24's 2,000, and two seats instead of a single-user plan. Brand24 charges four times as much at entry and gives you a more mature product with wider source coverage. Neither is overpriced for what it is. They are aimed at different buyers.

Where each one genuinely wins

Mentionlytics wins on languages and on seats per dollar. If your brand shows up in Spanish, German, Greek and Portuguese as well as English, its sentiment engine handles that spread better than most tools in this price range, and the unlimited-user tiers start at $299 rather than at enterprise level. A small international team that needs six people looking at the same feed hits a much lower bill here.

Brand24 wins on source breadth and on being the known quantity. Forums, podcasts, review sites and newsletters are in the index, not just social and web. It has a long track record, a large US customer base, and the sort of review volume on G2 and Capterra that makes a procurement conversation easy. If you are the person recommending a tool and you need the recommendation to be defensible, that history counts for something real.

Where both of them leave a gap

Neither tool is built around early warning. Both will alert you, and both do it competently, but the underlying model in each case is "tell me when the number moves" rather than "tell me when this is abnormal for this source." Those sound the same until you run one for a month. Reddit is noisy on a Tuesday. Your review page is quiet for six weeks and then gets nine reviews in two days. A volume threshold that is right for one source is wrong for the other, so you either set it loose and miss things or set it tight and train yourself to ignore the alerts.

That is the problem crisis monitoring is supposed to solve, and it is why EyeOut baselines every source separately, then grades an alert by severity and attaches a suggested first move. It is also why we treat forum monitoring and podcast monitoring as first-class rather than as upper-tier extras. EyeOut starts at $59 a month billed yearly with seats included, which puts it between the two on price. We wrote up the full landscape in the best social listening tools if you want the wider field, and there are dedicated breakdowns of both tools on the Mentionlytics alternative and Brand24 alternative pages.

How to actually decide between them

Run the trial on your own keyword list, not on the demo data. Both offer 14 days. Put in your brand, one product name, one common misspelling and your two closest competitors, then wait a week and look at three things.

First, coverage: did each tool find the mentions you already knew about? Go check a Reddit thread or a review you saw last month and confirm it is in the feed. Second, noise: how many of the mentions are actually about you rather than a coincidental string match? This is where keyword syntax matters, and it is worth spending an hour tightening the query before you judge either product. Third, alerting: did anything fire, and when it did, was it worth the interruption?

The volume caps deserve one specific check. Both entry plans are small. Brand24 gives you 2,000 mentions a month and Mentionlytics 5,000, and a brand with any consumer traffic will blow through those in the first week, which means the real comparison is between Mentionlytics Essential at $169 and Brand24 Pro at $399. Budget against the tier you will actually be on in month two, not the one on the pricing page banner.

Frequently asked questions

Is Mentionlytics better than Brand24?

Not universally. Mentionlytics is better if you monitor multiple non-English markets or need many seats on a small budget, because unlimited users start at $299 a month and its language coverage is unusually broad for the price. Brand24 is better if you want wider source coverage, including forums, podcasts and review sites, and a more established product with a long US track record.

How much does Mentionlytics cost?

Mentionlytics publishes six tiers billed yearly: Basic at $49 a month for 3 keywords, 5,000 mentions and 2 users, Essential at $169, Advanced at $299, Pro at $499, Business at $749, and Enterprise from $1,299. The Basic rate was flagged as a limited-time offer against a $69 list price when we checked in July 2026. A 14-day free trial covers all features.

How much does Brand24 cost?

Brand24 starts at $199 a month billed annually, or $249 billed monthly, on its Individual plan, which covers 3 keywords and 2,000 mentions. Pro at $399 a month raises that to 12 keywords and 40,000 mentions, and Enterprise starts around $1,499 a month with custom limits. There is a 14-day trial with no card required.

Do Mentionlytics and Brand24 both do sentiment analysis?

Yes, both include sentiment on every mention. Mentionlytics is the stronger option across many languages, which is its clearest technical differentiator. Brand24 layers AI summaries and emotion detection on top of sentiment, which is more useful if most of your conversation is English and the question is why the tone shifted rather than in which market.

Which one is better for a small marketing team?

For a team of two to five people in one market, Brand24 Individual or Pro is usually the simpler answer because of source coverage, and the higher price buys a tool nobody has to defend. For the same size team spanning several countries, Mentionlytics Essential at $169 covers more ground per dollar. Either way, size the plan on mention volume, since that is the limit both tools enforce first.

The part most teams skip

Choosing the tool is the easy half. The half that decides whether the subscription pays for itself is what happens after an insight lands. A recurring complaint about shipping times is a logistics ticket. A cluster of confusion about what a plan includes is usually not a support problem at all, it is a signal that the page people read before they buy needs the copy and layout audited. A competitor mention wave around a launch is input for positioning. None of that happens automatically because you bought a listening tool, and the teams who get value from these products are the ones who assign the follow-up before they buy, not after.

If you want the pricing landscape across the whole category rather than these two, we keep a verified breakdown in how much brand monitoring software costs, and the social listening tool page covers what to expect from the category as a whole.