Listening & monitoring · brand monitoring API
Brand monitoring API for social listening, mentions and sentiment data
The short answer
A brand monitoring API gives you programmatic access to the mentions, sentiment scores and alerts a listening platform collects, so the data can live in your own product, warehouse or dashboard instead of only in a vendor UI. EyeOut includes API access and webhooks on its Pro plan at $249 per month billed yearly, covering Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts, with AI sentiment and emotion on every mention and graded crisis alerts pushed to any endpoint you choose.
Most social listening tools are sold as a dashboard, and for a marketing team that is usually enough. It stops being enough the moment somebody wants brand sentiment on the executive dashboard next to revenue, or an ops team wants a support ticket opened automatically when a review wave starts, or a product team wants mention volume joined against release dates in the warehouse. At that point you need the data out, on a schedule, in a shape your own systems can read.
EyeOut treats that as a first-class use case rather than an enterprise upsell. API access and webhooks are included on the Pro plan at $249 per month billed yearly, and on Enterprise. Webhooks push alerts the moment the crisis radar fires, so an anomaly can trigger a Slack message, a PagerDuty incident, a Jira ticket or anything else that accepts an HTTP call. The API is how you pull the underlying record: the mentions EyeOut collected across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts, each one scored for sentiment and emotion and tagged with the source and the keyword that matched it.
The practical value of that is not the integration itself, it is what stops being manual. Nobody exports a CSV every Monday. Share of voice stops living in a slide deck and starts living in the same BI tool as every other number the business tracks. And an alert that used to need a human to notice it can now open the ticket itself.
Start watching to see mentions from news, Reddit, Mastodon and forums with sentiment.
Sentiment
Share of voice
Negative mention spike detected
on Reddit and forums, up 320% vs baseline. Severity: High.
Suggested first move: review the batch threads and prepare a holding response before it spreads to news.
Interactive demo on a representative mention set. Your own workspace scans every source twice an hour.
Watch your own brand across news, Reddit and forums and get the alert when something spikes.
Every 30 minutes across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts. AI sentiment, spike and crisis alerts.
Add a brand · watch news, Reddit and forums · read sentiment · catch the spike
Self-serve no sales call
Cancel anytime no annual lock-in
Why it works
What your team gets with brand monitoring api
Mentions, scored, over the wire
Pull the mentions EyeOut collects across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts, each with its source, matched keyword and AI sentiment and emotion score, into whatever system you already run.
Webhooks for alerts that act
When the crisis radar fires, the alert can be pushed straight to an endpoint with its severity, so it opens a ticket, pages an on-call comms lead or posts to the right channel without anyone watching a dashboard.
Included on Pro, not quoted separately
API and webhooks come with the Pro plan at $399 per month billed yearly, alongside 30 keywords, 250,000 mentions a month, unlimited competitors and 10 seats. There is no separate API contract to negotiate.
What it handles
Watched, read and flagged twice an hour
EyeOut watches Google News, Reddit, Mastodon, Hacker News, Lemmy and podcasts for your brand, scores each mention for sentiment, rolls it up into a daily digest and share of voice, and alerts you when a real spike begins.
- Programmatic access to monitored mentions and sentiment
- Webhooks push crisis alerts to any endpoint with severity
- Feed brand sentiment and share of voice into your BI tool
- Trigger tickets or incidents automatically from a spike
- Included on Pro and Enterprise, no separate API contract
Why EyeOut
One tool for cross-channel brand monitoring
Not a social-only listener and not a sales-gated enterprise platform. Watch news, Reddit, forums and podcasts, read the sentiment, track share of voice and catch the spike, in one place, self-serve.
Watches news, Reddit and forums
Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts in one feed, including the blind spots most affordable tools skip.
Catches the spike
AI baselines your normal volume and sentiment, then alerts on a real anomaly with a severity and a suggested first move, twice an hour.
Reads it for you
Sentiment, emotion, theme clustering and a plain-English daily digest, so you act on the story instead of scrolling a firehose.
For engineering and data teams
When a brand monitoring API is worth it, and when the dashboard is enough
The questions technical buyers ask before they pay for programmatic access to listening data.
There is an honest answer to whether you need an API, and it is not always yes. If one marketing team reads the mentions and acts on them inside the tool, the dashboard is the product and an API adds a maintenance burden for no gain. The API earns its keep when the data has a second consumer: another team, another system, or an automation that has to run whether or not a person is looking.
The three patterns that come up repeatedly are worth naming. The first is reporting consolidation, where brand sentiment and share of voice need to sit in the same BI tool as revenue and support volume because that is where leadership actually looks. The second is incident automation, where a graded crisis alert should create the ticket or page the on-call comms lead directly, since the entire value of early warning evaporates if it waits for someone to open a tab. The third is agency or multi-brand reporting, where the same report has to be produced for a dozen clients on a schedule and doing it by hand is the whole cost.
The alternative most teams try first is scraping the sources themselves. It looks cheap until you count what you are actually buying: per-platform access, proxy infrastructure, parsers that break when a layout changes, deduplication across sources that syndicate the same story, and then a sentiment model on top of all of it. That is a real engineering project with permanent maintenance, and it competes for the same budget as a subscription that already solved it.
Building it yourself vs an API on top of a monitoring platform
| What you need | Build it in-house | EyeOut API and webhooks |
|---|---|---|
| Source coverage | One integration per platform, each maintained separately | Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts already collected |
| Sentiment scoring | Train or license a model, then keep it current | AI sentiment and emotion scored on every mention |
| Deduplication | Custom logic for syndicated and reposted content | Handled before the data reaches you |
| Anomaly detection | Define and tune your own baselines per source | Crisis radar compares each keyword with its own 7-day average, with severity and a per-source breakdown |
| Alert delivery | Build the dispatch layer | Webhooks to any endpoint, plus Slack and email |
| Ongoing cost | Engineering time, indefinitely | $249 per month on Pro, billed yearly, seats included |
| Time to first data | Weeks to months | Same day |
What is a brand monitoring API?
It is a programmatic interface to a monitoring platform, letting your own code request the mentions, sentiment scores, share-of-voice figures and alerts the platform has collected. Instead of reading a dashboard or exporting a spreadsheet, your application, warehouse or automation pulls the same data directly and uses it wherever you need it.
What is the difference between an API and a webhook?
An API is a pull: your system asks for data when it wants it, which suits scheduled reporting and warehouse loads. A webhook is a push: the platform calls your endpoint the moment something happens, which suits alerting. Most teams use both, the API for history and reporting, webhooks for anything time-sensitive.
Which social listening tools offer an API?
Most enterprise platforms do, including Brandwatch, Meltwater and Talkwalker, though they are quote-based so the API arrives with an enterprise contract. Mid-market tools vary, and API access is often reserved for the top tier. EyeOut includes API access and webhooks on its published Pro plan at $249 per month.
Should I build my own brand monitoring instead of using an API?
Only if monitoring is your product. Collecting mentions across a dozen source types, deduplicating syndicated coverage, scoring sentiment and detecting anomalies is a sustained engineering commitment, not a sprint. For everyone else, buying the collection layer and using the API for the last mile is the cheaper path by a wide margin.
Can I send brand mention alerts to Slack or a ticketing system?
Yes. EyeOut delivers alerts by email, to Slack, and over webhooks with the severity level attached, so an alert can post to a channel, open a ticket, or trigger an incident in whatever tool your team runs. Slack alerts are on Growth and above; webhooks come with Pro.
Good questions
Questions about brand monitoring api
Before you decide
Pricing and head-to-head comparisons worth reading next
X API pricing for brand monitoring
What raw platform access costs before you have built anything on top of it.
Read the comparisonCompetitor monitoring tool
Share of voice and competitor mentions, available through the same endpoints.
Read the comparisonBrand24 alternative
Where the API sits by plan, including the tiers that charge extra for it.
Read the comparisonExplore more
More ways teams monitor their brand with EyeOut
Social listening pricing comparison
Every published list price in one table, plus the metering rules that decide what you really pay.
Learn moreBest social media monitoring tools
Eighteen tools compared on what they actually cost and how fast they refresh.
Learn moreSocial media listening tools
Eighteen platforms, and the ownership map nobody in this category prints.
Learn moreStart watching your brand today.
Add your brand and EyeOut watches news, Reddit, forums and podcasts twice an hour, reads the sentiment, tracks share of voice, and warns you when a spike begins. Self-serve, cancel anytime.
Twice-an-hour across Google News, Reddit, Mastodon, Hacker News, Lemmy and Apple Podcasts · AI sentiment · spike and crisis alerts