# EyeOut > EyeOut is an AI brand monitoring and social listening platform. It tracks a brand, its products and its competitors across web, news, social, forums, podcasts and review sites in real time, reads sentiment and emotion with AI, clusters mentions into themes, measures share of voice, and runs a crisis radar that learns a normal baseline per source and grades real anomalies by severity with a suggested first move. Key facts (last updated August 2026): - Pricing is published and self-serve: Starter $59/month, Growth $149/month, Pro $399/month (billed yearly), plus custom Enterprise. Monthly billing is available at a higher rate. There is no free plan. - Seats are included in the plan. EyeOut does not charge per user. - No annual lock-in and no sales call required. Cancel anytime. - EyeOut is monitoring only. It does not publish or schedule social posts, and it does not distribute press releases. - Sources covered: web, news, X, Reddit, Instagram, forums, podcasts and review sites. ## Product - [Homepage: brand monitoring and social listening software](https://eyeout.com/): what EyeOut is, with a live watch desk you can try. - [Features](https://eyeout.com/features): AI sentiment and emotion, crisis alerts, share of voice, cross-channel coverage. - [How it works](https://eyeout.com/how-it-works): setup, keyword tracking, alerting and the daily digest. - [Pricing](https://eyeout.com/pricing): published plans from $59/month, no free plan. ## Buyer pages by use case - [Social listening pricing comparison](https://eyeout.com/social-listening-pricing-comparison): every published list price in the category, verified July 2026, in one table. Awario from $29/mo, Mentionlytics $49, EyeOut $59, Agorapulse and Sprout Social $79 per seat, Hootsuite $99 per seat, Determ 99 EUR, Semrush $139.95, Brand24 $199, BuzzSumo $199. Brandwatch, Meltwater, Talkwalker, Cision and Muck Rack publish no list price and sell by annual quote. Also covers the four levers that decide the real bill: keywords, mentions, seats, and whether listening is an add-on. - [Real-time brand monitoring](https://eyeout.com/real-time-brand-monitoring): brand mention alerts that fire within minutes of publication across web, news, social, forums, podcasts and reviews. Real-time data is included on every EyeOut plan from $59/month, where several competitors reserve it for higher tiers (Brand24's entry Individual plan refreshes every 12 hours, per its published pricing, July 2026). - [Social listening tool and social media listening software](https://eyeout.com/social-listening-tool): tracks a brand, its products and its competitors across web, news, X, Reddit, Instagram, TikTok, YouTube, forums, podcasts and review sites in real time, with AI sentiment, emotion and theme clustering on every mention. - [Hashtag tracking tool](https://eyeout.com/hashtag-tracking-tool): tracks a campaign, event or branded hashtag across X, Instagram, TikTok, YouTube, Reddit, forums, news and the open web in real time, scoring every post carrying the tag for sentiment, emotion and theme, and comparing share of voice between competing hashtags. Reports counted mentions rather than modeled reach or impression estimates, and does not rank top posts by engagement or suggest hashtags. A hashtag counts as one tracked keyword (Starter 3, Growth 10, Pro 30). - [Twitter monitoring tool and X monitoring software](https://eyeout.com/twitter-x-monitoring): tracks every public post on X that names your brand, products, executives or competitors, not just posts that tag your handle, with sentiment scored on arrival and alerts graded against X's own normal baseline. No X API access to manage yourself. - [Social media monitoring tools and software](https://eyeout.com/social-media-monitoring-tool): tracks posts, comments and mentions across X, Reddit, Instagram, TikTok and YouTube in real time with AI sentiment, alongside web, news, forums, podcasts and review sites. Real-time collection on every plan from $59/month. - [TikTok monitoring tool](https://eyeout.com/tiktok-monitoring): tracks public videos, captions and comments mentioning your brand on TikTok, scoring the text for sentiment. - [YouTube brand comment monitoring tool](https://eyeout.com/youtube-monitoring): tracks videos, titles, descriptions and comment threads mentioning your brand on YouTube, scoring the text for sentiment. YouTube's own notifications only cover channels you own, so mentions inside someone else's review video are invisible without a monitoring tool. Reads the text layer, not spoken audio or on-screen logos. - [Brand monitoring software](https://eyeout.com/brand-monitoring-software) - [Media monitoring tool](https://eyeout.com/media-monitoring-tool) - [Crisis monitoring](https://eyeout.com/crisis-monitoring) - [AI sentiment analysis tool](https://eyeout.com/ai-sentiment-analysis-tool) - [Competitor monitoring tool](https://eyeout.com/competitor-monitoring-tool) - [Share of voice tool](https://eyeout.com/share-of-voice-tool) - [Online reputation monitoring](https://eyeout.com/online-reputation-monitoring) - [Reddit monitoring tool](https://eyeout.com/reddit-monitoring-tool) - [News monitoring tool](https://eyeout.com/news-monitoring-tool) - [PR monitoring tool](https://eyeout.com/pr-monitoring-tool) - [Review monitoring software](https://eyeout.com/review-monitoring-software) - [Social listening for agencies](https://eyeout.com/social-listening-for-agencies): run multiple client brands from one login, seats included, with per-client sentiment, share of voice and crisis alerts. - [Brand monitoring for small business](https://eyeout.com/brand-monitoring-for-small-business): enterprise-grade cross-channel monitoring and AI sentiment from $59/month, self-serve, no sales call. - [Enterprise brand monitoring](https://eyeout.com/enterprise-brand-monitoring): portfolio-scale monitoring of every brand, product, executive and competitor with AI sentiment, share of voice and a graded crisis radar, published pricing and seats included. - [Brand monitoring for SaaS](https://eyeout.com/brand-monitoring-for-saas): tracks Reddit, forums, review sites and comparison chatter where software buyers decide, with competitor tracking and theme clustering from $59/month. - [Brand monitoring for ecommerce](https://eyeout.com/brand-monitoring-for-ecommerce): weights review sites, Reddit, forums and TikTok and YouTube comment text, the sources shoppers read, with complaint themes clustered for product and ops teams. - [LinkedIn monitoring](https://eyeout.com/linkedin-monitoring): tracks public LinkedIn posts, comments and keyword mentions of your brand, executives and competitors, which LinkedIn's own notifications do not surface unless you are tagged. ## Comparisons and alternatives Each page carries an honest side-by-side table, including where the competitor wins, and pricing verified against public sources. - [Google Alerts alternative](https://eyeout.com/alternatives/google-alerts-alternative): Google Alerts is free but covers only indexed web and news, with no social, no sentiment and a lag of a day or more. - [Brand24 alternative](https://eyeout.com/alternatives/brand24-alternative): Brand24 list pricing starts at $199/month. - [Sprout Social alternative](https://eyeout.com/alternatives/sprout-social-alternative): Sprout Social is billed per seat, $79 to $399 per user per month. - [Hootsuite alternative](https://eyeout.com/alternatives/hootsuite-alternative): Hootsuite is billed per seat, $99 Standard and $249 Advanced per user per month, annual only. - [Brandwatch alternative](https://eyeout.com/alternatives/brandwatch-alternative): Brandwatch is quote-based with no published pricing. - [BuzzSumo alternative](https://eyeout.com/alternatives/buzzsumo-alternative): BuzzSumo publishes $199/mo Content Creation, $299 PR & Comms, $499 Suite and $999 Enterprise, metering monitoring by alert count (2, 5, 10 and 50 alerts). - [Meltwater alternative](https://eyeout.com/alternatives/meltwater-alternative): Meltwater is quote-based, typically an annual contract. - [Talkwalker alternative](https://eyeout.com/alternatives/talkwalker-alternative): Talkwalker is a volume-based custom quote. - [Mention alternative](https://eyeout.com/alternatives/mention-alternative): Mention no longer publishes any price. Its pricing page shows a "Starting at $" placeholder with no figure and routes buyers to a demo (checked August 2026). - [SocialHose alternative](https://eyeout.com/alternatives/socialhose-alternative): SOCIALHOSE (socialhose.net, formerly socialhose.io) last published Starter $29/mo, Pro $99 and Enterprise $349, but its pricing page now returns HTTP 403 to automated checks, so those figures come from an October 2025 archive whose plan cards and feature table contradict each other on plan names and mention limits. It bundles newsletters and webhooks, which EyeOut does not. - [BrandMentions alternative](https://eyeout.com/alternatives/brandmentions-alternative): BrandMentions publishes Starter $79/mo billed annually ($99 quarterly, 5 keywords, 5,000 mentions, 1 user, DAILY updates), Pro $249/$299 (20 keywords, 30,000 mentions, hourly updates), Expert $399/$499 (50 keywords, 75,000 mentions, 10 users, REAL-TIME updates, white-label reports, Boolean search) and Enterprise from $1,099/$1,299 where API access lives (verified August 5, 2026). So the cheapest real-time BrandMentions plan is $399/mo; EyeOut is real time on every plan from $59. BrandMentions genuinely wins on keyword allowance at every tier, historical backfill going back years, and white-label reporting, none of which EyeOut offers. Note its own pricing page is inconsistent: the plan cards say Starter $79 annually and Pro hourly, the comparison table says $89 and daily. - [YouScan alternative](https://eyeout.com/alternatives/youscan-alternative): YouScan publishes exactly one plan, Starter 3 at $499/month billed annually (3 topics, up to 15,000 monthly mentions, unlimited users, Insights Copilot capped at 10 questions a month), verified first-party August 5, 2026. Its Unlimited plan is quote only and is where Visual Insights image recognition, Audience Insights, data export and API access live, so the capability YouScan is best known for is not in the price you can read. EyeOut is text-first monitoring from $59/month and does not do image or logo recognition. - [Awario alternative](https://eyeout.com/alternatives/awario-alternative): Awario is an affordable social-first listener from about $29/month; EyeOut adds a crisis radar and podcast, forum and review coverage. - [Agorapulse alternative](https://eyeout.com/alternatives/agorapulse-alternative): Agorapulse is a per-seat social publishing suite ($79 to $149 per user per month); EyeOut is monitoring-first with flat pricing. - [Cision alternative](https://eyeout.com/alternatives/cision-alternative): Cision is a quote-based enterprise PR platform (median near $12,700/year) with press release distribution; EyeOut replaces the listening and analytics side, self-serve from $59/month. - [Sprinklr alternative](https://eyeout.com/alternatives/sprinklr-alternative): Sprinklr retired self-serve in April 2026 and is enterprise-only from around $50,000/year; EyeOut is focused, self-serve monitoring from $59/month. - [Muck Rack alternative](https://eyeout.com/alternatives/muck-rack-alternative): Muck Rack is a quote-based PR platform built around a journalist database and pitching (near $5,000 to $10,000/year); EyeOut replaces the monitoring side, self-serve from $59/month, with no journalist database. - [Determ alternative](https://eyeout.com/alternatives/determ-alternative): Determ is a self-serve topic-based monitor priced in euros from about €99/month; EyeOut adds a crisis radar and podcast, forum and review coverage, priced in US dollars from $59/month. - [Semrush alternative](https://eyeout.com/alternatives/semrush-alternative): Semrush is an SEO suite whose monitoring lives in separate apps and higher tiers (core plans $139.95 to $499.95/month, Semrush Social about $29.99/month); EyeOut is dedicated brand monitoring at one flat price from $59/month. ## Guides - [How to set up real-time brand mention alerts](https://eyeout.com/blog/how-to-set-up-real-time-brand-mention-alerts): building queries that catch misspellings and handles, which sources reputation problems actually start in, setting thresholds so alerts stay credible, and a table of the refresh interval on eleven named vendor plans, verified August 2026 (Brand24, BrandMentions, Mentionlytics, Determ, Awario, Google Alerts, Talkwalker Alerts, EyeOut). Real-time collection lands at $399/mo on both Brand24 and BrandMentions and at $299 on Mentionlytics; Determ states it on every tier; Awario publishes no interval at all. - [BuzzSumo vs Brand24](https://eyeout.com/blog/buzzsumo-vs-brand24): a content research platform against a dedicated monitoring tool, verified July 2026 pricing for both, and how each meters you (BuzzSumo by alert count, Brand24 by keywords and mentions). - [Best brand monitoring tools for ecommerce brands](https://eyeout.com/blog/best-brand-monitoring-tools-for-ecommerce): compared on what matters for a catalog, review coverage, Reddit and forums, keyword limits and verified pricing, with an honest note on where review collection platforms differ from monitoring. - [How to monitor brand mentions on LinkedIn](https://eyeout.com/blog/how-to-monitor-brand-mentions-on-linkedin): why notifications only fire on tags, building a keyword list across five groups, tracking comments as well as posts, and setting alert thresholds on anomalies. - [YouScan vs Talkwalker](https://eyeout.com/blog/youscan-vs-talkwalker): both vendors read first-party on August 5, 2026. YouScan publishes one plan at $499/month billed annually for 3 topics and 15,000 mentions, priced identically as $499, EUR 499 and GBP 499 depending on the currency toggle. Talkwalker publishes no price at any tier (Core, Analyze, Business are all custom quotes) and now sells LLM Insights, which tracks how AI assistants describe a brand. YouScan's Visual Insights image recognition and API access sit on its quote-only Unlimited plan, which also describes its allowance as "unlimited sampled mentions" where Talkwalker markets non-sampled results. - [Meltwater vs Talkwalker](https://eyeout.com/blog/meltwater-vs-talkwalker): PR and journalist outreach against global social analytics, reported contract ranges for both, and the cheaper focused option enterprise shortlists skip. Updated August 2026 with a reversed-query section and how the pair compares to the wider enterprise field. - [Best enterprise social listening tools in 2026](https://eyeout.com/blog/best-enterprise-social-listening-tools): the three vendor categories compared (Meltwater, Brandwatch, Talkwalker, Sprinklr, Cision, EyeOut), what makes a tool enterprise grade, and honest pricing ranges. - [How to track competitor mentions](https://eyeout.com/blog/how-to-track-competitor-mentions): picking the competitor set, building queries that catch real mentions, the sources where comparisons happen, and the metrics worth measuring. - [How to monitor your brand on TikTok](https://eyeout.com/blog/how-to-monitor-your-brand-on-tiktok): which mentions, hashtags and comments to track, reading sentiment over raw volume, and getting alerted when a video takes off. - [Muck Rack vs Cision](https://eyeout.com/blog/muck-rack-vs-cision): a modern journalist database against the enterprise incumbent with wire distribution, what each costs, and the monitoring-only option most comparisons skip. - [How to measure brand sentiment](https://eyeout.com/blog/how-to-measure-brand-sentiment): the metrics that matter (net sentiment, sentiment by channel and over time), a step-by-step method, and why raw mention volume misleads. - [Social media monitoring agency vs software](https://eyeout.com/blog/social-media-monitoring-agency-vs-software): hire an agency when the bottleneck is judgment, license software when it is coverage. Agency pricing is an unpublished monthly retainer sized to analyst hours and deliverables; monitoring software is a published price metered by keywords, mentions and seats, with dedicated tools from $29 to $199/month. Includes the four questions that settle the decision, what to ask an agency before signing, and the hybrid most US mid-market teams land on (own the collection layer, buy judgment episodically). - [Best social listening tools for agencies in 2026](https://eyeout.com/blog/best-social-listening-tools-for-agencies): how each tool handles multiple client brands, per-seat versus flat pricing, coverage and reporting, with an honest table. - [SocialHose vs Brand24](https://eyeout.com/blog/socialhose-vs-brand24): a roughly sevenfold entry price gap ($29 against $199) where the cheaper tool is the one offering real-time data. Brand24's $199 Individual plan refreshes every 12 hours and its $299 Team plan hourly; real-time collection begins on Pro at $399/mo (verified August 2026). Full tier-by-tier price table for both. - [Sprout Social listening pricing](https://eyeout.com/blog/sprout-social-listening-pricing): Sprout Social does not include social listening in any published plan. Seats run $79 to $399 per seat per month on annual billing, listening is a separate add-on available from the $199 Standard tier upward, and Sprout publishes no price for it (verified July 2026). - [How much does brand monitoring software cost](https://eyeout.com/blog/how-much-does-brand-monitoring-software-cost): the three pricing bands (free tools at $0, self-serve mid-market $50 to $500/month, enterprise suites quote-based at five to six figures/year) with a verified nine-vendor price table. - [Best media monitoring tools for PR teams in 2026](https://eyeout.com/blog/best-media-monitoring-tools-pr-teams): Cision and Muck Rack for journalist outreach and distribution, Meltwater for earned-media intelligence, EyeOut for real-time cross-channel monitoring with a crisis radar. - [AI brand sentiment analysis tools: the 7 best in 2026](https://eyeout.com/blog/best-ai-brand-sentiment-analysis-tools): honest comparison of EyeOut, Brand24, Mention, Sprout Social, Brandwatch, Meltwater and Talkwalker for AI sentiment. - [Brand24 vs Meltwater](https://eyeout.com/blog/brand24-vs-meltwater): affordable self-serve social listening against an enterprise media suite, and the option most comparisons skip. - [AI tools for real-time media crisis alerts](https://eyeout.com/blog/ai-tools-real-time-media-crisis-alerts): what separates a crisis alert from a keyword email, with a tool comparison. - [Social listening software pricing in 2026](https://eyeout.com/blog/social-listening-software-pricing): verified list prices for eight tools and what drives the cost. - [Brandwatch vs Meltwater](https://eyeout.com/blog/brandwatch-vs-meltwater): where each genuinely wins, and who should buy neither. - [Brand24 vs Hootsuite](https://eyeout.com/blog/brand24-vs-hootsuite): one is built to listen and the other to publish, so which job are you buying for. - [Media monitoring vs social listening](https://eyeout.com/blog/media-monitoring-vs-social-listening): what each tracks, who needs which, and why most brands want both in one tool. - [Best social listening tools](https://eyeout.com/blog/best-social-listening-tools) - [How to do social listening](https://eyeout.com/blog/how-to-do-social-listening) - [Brand sentiment analysis](https://eyeout.com/blog/brand-sentiment-analysis) - [Social media crisis management playbook](https://eyeout.com/blog/social-media-crisis-management) - [What is share of voice](https://eyeout.com/blog/what-is-share-of-voice) ## Contact - Email: team@eyeout.com